This article suggests some dilemmas in producing local mental health promotion strategies, as experienced by a mental health promotion specialist in England. It argues that, because of the misconceptions and misunderstandings associated with mental health and mental health promotion (MHP), some groundwork is needed to communicate a common and clear understanding. The author explains how she has communicated MHP among organisations in her locality. This includes exploring definitions of mental health and its relationship to mental illness, the rationale and effectiveness of promoting mental health and the use of a framework to plan or assess mental health promotion.
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