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Architectonics of McDonald's cohabitation with Wal‐Mart: An exploratory study of ethnocentricity

David Boje (New Mexico State University, Las Cruces, New Mexico, USA)
Esther Enríquez (New Mexico State University, Las Cruces, New Mexico, USA)
M. Teresa González (New Mexico State University, Las Cruces, New Mexico, USA)
Eduardo Macías (New Mexico State University, Las Cruces, New Mexico, USA)

Critical Perspectives on International Business

ISSN: 1742-2043

Article publication date: 1 December 2005

2315

Abstract

Purpose

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Architectonics is proposed as a dialogic theory and method to research three discursive spheres: McDonald's corporation, McDonaldization, and McDonaldland.

Design/methodology/approach

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Bakhtin proposed architectonics as a new method for the human sciences, one that interanimates cognitive with ethical and aesthetic systemness. This essay develops architectonics further, and applies it to the study of globalization and localization of the McDonald's and Wal‐Mart corporations, which now cohabits with each other in New Mexico (and elsewhere).

Findings

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A general inquiry system is suggested as a framework to analyze the architectonics of other organizations, in future international studies.

Originality/value

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Through the application of the notion of architectonics to the McDonald's and Wal‐Mart corporations the authors develop an innovative approach to understanding organizations.

Keywords

Citation

Boje, D., Enríquez, E., González, M.T. and Macías, E. (2005), "Architectonics of McDonald's cohabitation with Wal‐Mart: An exploratory study of ethnocentricity", Critical Perspectives on International Business, Vol. 1 No. 4, pp. 241-262. https://doi.org/10.1108/17422040510640725

Publisher

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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