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Corporate Social Responsibility for Charity or for Service Business?

Bo Enquist (Service Research Center, Karlstad University, Karlstad, Sweden)
Bo Edvardsson (Service Research Center, Karlstad University, Karlstad, Sweden)
Samuel Petros Sebhatu (Service Research Center, Karlstad University, Karlstad, Sweden)

Asian Journal on Quality

ISSN: 1598-2688

Article publication date: 17 April 2008

Abstract

Following this introduction, this paper presents two conceptual and theoretical analyses – (i) CSR and its relation to profit and charity (ii) CSR as part of a service business model. The paper then illustrates these concepts using a comparative study of four service firms, with particular emphasis on their different CSR activities and how these affect the mission of each company. All four of the service companies are global actors with strong Service Brands (Edvardsson, Enquist and Hay, 2006) and a leading position in using CSR as a driving force for doing business: IKEA, Starbucks, H&M and the Body Shop. The paper then draws together the conceptual analysis and the case studies in a discussion of how CSR can be a proactive driver in the service business. Because of the limit space for a QMOD paper the focus is on the conceptual and theoretical analysis part and the empirical part and discussion/conclusion has to be further developed.

Keywords

Citation

Enquist, B., Edvardsson, B. and Petros Sebhatu, S. (2008), "Corporate Social Responsibility for Charity or for Service Business?", Asian Journal on Quality, Vol. 9 No. 1, pp. 55-67. https://doi.org/10.1108/15982688200800004

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited