The effect of B2B e‐marketplace type on buyer‐supplier relational advantages of e‐marketplace and firm performance

Abstract

Purpose

The purpose of this paper is to analyze what kind of role each type of e‐marketplace has on the relation between relational advantages of e‐marketplace and company performance.

Design/methodology/approach

Information sharing, collaboration, trust, integration and communication were chosen as factors of the buyer‐supplier relational advantages of the e‐marketplace. The authors empirically analyzed those factors as regards a company's operational and financial performance. Moreover, the roles of the e‐marketplace type (many‐to‐one, many‐to‐many) as a moderator were also empirically studied.

Findings

As a result, both of the e‐marketplace types, buyer‐supplier relationship advantage and operational performance, have significant correlation, but for financial performance, only the many‐to‐many e‐marketplace showed significant correlation.

Research limitations/implications

Owing to characteristics of the study, only specific companies were analyzed and the survey collection rate was not high. Moreover, measurement of a company's operational and financial performance was also answered by the respondents' subjective opinions.

Originality/value

This study gives companies the practical advice that choosing a proper type of e‐marketplace according to the relational advantages of buyer‐supplier would improve a company's performances. It would also be a foundation stone for studies in the future.

Citation

Jung Oh, S. and Wook Kim, S. (2011), "The effect of B2B e‐marketplace type on buyer‐supplier relational advantages of e‐marketplace and firm performance", Asian Journal on Quality, Vol. 12 No. 2, pp. 189-203. https://doi.org/10.1108/15982681111158742