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Korean Workers’ Motivation Tools: Commitment and Incentive‐Based Motivation and Their Relative Impact on Behavioral Work Outcome

Keun S. Lee (Associate professor in the Department of Marketing and International Business at Hofstra University, Hempstead, New York)
Songpol Kulviwat (Assistant professor of marketing and international business in the Department of Marketing and International Business at Hofstra University)

Multinational Business Review

ISSN: 1525-383X

Article publication date: 1 April 2008

Abstract

This research examines the linkage between commitment (organizational and job), motivation (intrinsic and extrinsic), and work outcomes (effort and propensity to leave) using the Korean sample. With its focus on the relative impact of loyalty‐based commitment and incentive‐based motivation on work outcome behavior, this study highlights Confucian culture and expectancy theory. Using survey data, support was found for all the hypotheses except the paths from job involvement to effort. In particular, organizational commitment was found to have the highest influence on effort and propensity to leave, presenting empirical support for the eminence of loyalty as a motivational tool in a collectivistic work culture. Managerial implications and future research are discussed.

Keywords

Citation

Lee, K.S. and Kulviwat, S. (2008), "Korean Workers’ Motivation Tools: Commitment and Incentive‐Based Motivation and Their Relative Impact on Behavioral Work Outcome", Multinational Business Review, Vol. 16 No. 4, pp. 87-110. https://doi.org/10.1108/1525383X200800019

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited