Diffusion of solar technology in developing countries: Focus group study in Ghana

Abstract

Purpose

The purpose of this study is to investigate the growing trend of power outages in Ghana and the possible diffusion of a solar solution from the solar technologies; it also seeks to ascertain whether people in Ghana as well as developing countries would resort to renewable energy because of its “greenness”.

Design/methodology/approach

A focus group study was used, aimed at investigating the right parameters to be put in place for an effective diffusion of solar solutions in developing countries and, this instance, Ghana.

Findings

Results from the interviews of sampled respondents selected from different regions of the country indicated that many Ghanaians consider solar energy as the best alternative. However, it was a matter of affordability, financing and accessibility. Supplementary discussion into the benefits of resorting to “greenness” of solar energy, which seems not to be of major concern to potential users in Ghana, is highlighted. Moreover, making solar energy accessible in Ghana and the related market‐marketing conditions of the solutions are addressed. Based on the findings, a comprehensive examination of the reasons behind the slow adaptation of solar energy as an alternative is addressed. The alternative solar solutions identified include: standalone; backup and hybrid.

Originality/value

The study can be seen as the first in a series of attempts to understand the energy crisis in Ghana. The paper is aimed at promoting awareness of renewable energy solutions and its potential for helping the country to achieve a balanced economic growth.

Citation

Ndzibah, E. (2010), "Diffusion of solar technology in developing countries: Focus group study in Ghana", Management of Environmental Quality, Vol. 21 No. 6, pp. 773-784. https://doi.org/10.1108/14777831011077637