From risk management to citizenship corporate social responsibility: analysis of strategic drivers of change
Abstract
Purpose
The purpose of this paper is to understand whether firms evolve towards more comprehensive postures of CSR and what strategic factors drive the change.
Design/methodology/approach
The approach is deductive‐inductive research based on six critical case studies and supported by extensive review of related literature. The paper provides historical analysis of six firms leaders in their industry (Nike, Shell, General Electric, 3M, CEMEX and IBM) combining primary and secondary data.
Findings
Firms evolve over time towards more complex CSR postures. This evolution is driven by some key strategic factors. The article sets out a three‐stage framework connecting CSR evolution and the strategic change factors.
Practical implications
The paper provides managers with a framework to promote strategic CSR change in their organizations.
Originality/value
The paper is a joint research study on the evolution of CSR and strategic drivers of change.
Keywords
Citation
Castelló, I. and Lozano, J. (2009), "From risk management to citizenship corporate social responsibility: analysis of strategic drivers of change", Corporate Governance, Vol. 9 No. 4, pp. 373-385. https://doi.org/10.1108/14720700910984927
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited