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Entrepreneurship for social impact: encouraging market access in rural Bangladesh

Johanna Mair (IESE Business School, Barcelona, Spain.)
Ignasi Marti (IESE Business School, Barcelona, Spain.)

Corporate Governance

ISSN: 1472-0701

Article publication date: 14 August 2007

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Abstract

Purpose

In many developing countries those living in poverty are unable to participate in markets due to the weakness or complete absence of supportive institutions. This study aims to examine, in microcosm, such an institutional void and to illustrate the strategy and activities employed by an entrepreneurial actor in rural Bangladesh in addressing it.

Design/methodology/approach

The paper is based on an in‐depth case study. Data were gathered over two years from field interviews, archives, and secondary sources.

Findings

The data illustrate how market access for the poorest of the poor is facilitated through the creation of platforms for participation in the economy and broader society. The authors conceptualize this process as the crafting of new institutional arrangements and as resource and institutional bricolage occurring in parallel.

Practical implications

The study offers insights for development agencies, policy makers and companies on how to combat poverty, fight corruption, and stimulate social and economic change.

Originality/value

The paper enriches current thinking on institutions and entrepreneurship as well as strategies for social impact.

Keywords

Citation

Mair, J. and Marti, I. (2007), "Entrepreneurship for social impact: encouraging market access in rural Bangladesh", Corporate Governance, Vol. 7 No. 4, pp. 493-501. https://doi.org/10.1108/14720700710820579

Publisher

:

Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

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