Business model choices for value creation of mobile services
Abstract
Purpose
This paper aims to explore the link between business model decisions and customer value creation for mobile services.
Design/methodology/approach
An empirical survey was conducted of 54 service provider professionals across six mobile services.
Findings
The paper reveals that there is a categorization of mobile services according to extrinsic and intrinsic effects on end‐user values. Mobile specificity is found to be the most influential business model option. The research model was found to be adequate for empirical studies.
Research limitations/implications
This is an explorative study.
Practical implications
The findings of this study can be used by service providers of mobile services to choose options that improve the customer value of a service.
Originality/value
This paper is a new economic study of the link between a business model and performance based on end‐user values. It is of value for service providers and researchers.
Keywords
Citation
Methlie, L.B. and Pedersen, P.E. (2007), "Business model choices for value creation of mobile services", info, Vol. 9 No. 5, pp. 70-85. https://doi.org/10.1108/14636690710816462
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited