Property brands, human capital and Tobin's q

Abstract

Purpose

The aim of the paper is to discuss the impact of property brands on the value for shareholders in the real estate and high tech industries.

Design/methodology/approach

The theory of Tobin's q is used as a tool in the analysis, which is also based on anecdotal empirical evidence.

Findings

We can formulate the hypothesis that property brands are even more interesting to high tech and professional firms compared to traditional real estate firms.

Research limitations/implications

The hypothesis is based on a theoretical discussion and also on limited empirical examples. Further empirical studies in the area would, therefore, be of great interest.

Practical implications

If the above‐mentioned hypothesis is confirmed in further studies, it could contribute to an explanation of the phenomenon of property brands.

Originality/value

The originality lies in the combination of the real estate and high tech industries and also in the application of Tobin's q to the subject.

Citation

Hägg, C. and Scheutz, C. (2006), "Property brands, human capital and Tobin's q", Journal of Human Resource Costing & Accounting, Vol. 10 No. 1, pp. 4-10. https://doi.org/10.1108/14013380610672648