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Strategic positioning and cost management along various quality dimensions

Bin Srinidhi (Rutgers University, USA)
K.R. Balachandran (New York University, New York, USA)

International Journal of Quality Science

ISSN: 1359-8538

Article publication date: 1 August 1996


The traditional view of quality treats it as an economic good which can be developed by incurring costs. Proponents of total quality management have rejected the traditional view and stress the complementary nature of cost and quality. Reconciles these two views as different manifestations of the same underlying phenomenon within the same strategic framework. This requires precise definitions of quality concepts such as conformance and performance quality. The organization first examines its current position within this framework. The definitions of quality help sharpen the formulation of strategic objectives and the framework helps in mapping out a policy for moving the firm from the current position to the desired position. In addition, also determines the operating systems of quality management by how quality is defined in the organization. In conjunction with the strategic direction, the operational management procedures facilitate the process of cost management.



Srinidhi, B. and Balachandran, K.R. (1996), "Strategic positioning and cost management along various quality dimensions", International Journal of Quality Science, Vol. 1 No. 2, pp. 8-25.




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