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Culture as an explanatory variable for the Japanese innovative processes

Paul Herbig (Managing Director of Herbig and Sons, Marketing Consultants, 13818 Shavano Ridge, San Antonio, Texas 78230)
Lawrence Jacobs (Professor of Marketing at the University of Hawaii‐Manoa, Honolulu, Hawaii 96822)

Cross Cultural Management: An International Journal

ISSN: 1352-7606

Article publication date: 1 September 1998


Explores the influence of Japan’s culture on its innovative strengths and weaknesses. Indicates that Japan is good at evolutionary and process innovation but not so hot on inventing. Links this to Hofstede’s cultural dimensions, comparing Japanese with US results. Attempts to link Japanese cultural attributes to rice and its consequent agricultural system and associated human relations. Devotes a section each to Japanese collectivism, power, uncertainty avoidance, masculinity/femininity, and Confucianism. Finds that Japanese culture does not promote individuality or risk‐taking (unlike the US), but does excel at process technology.



Herbig, P. and Jacobs, L. (1998), "Culture as an explanatory variable for the Japanese innovative processes", Cross Cultural Management: An International Journal, Vol. 5 No. 3, pp. 5-30.




Copyright © 1998, MCB UP Limited