Perceived barriers to organizational creativity

Mohamed M. Mostafa (Department of Business Administration, Gulf University for Science and Technology, Hawally, Kuwait)
Ahmed El‐Masry (Plymouth Business School, University of Plymouth, Drake Circus, Plymouth, UK)

Cross Cultural Management: An International Journal

ISSN: 1352-7606

Publication date: 8 February 2008

Abstract

Purpose

The overall purpose of this research is to further the understanding of how future marketing managers in Egypt and the UK perceive creativity barriers. The paper also examines the construct validity of the barriers to creativity scale in an Arab non‐Western context.

Design/methodology/approach

A sample of 125 respondents was used to achieve the research purpose. Respondents completed a 17‐item instrument designed to assess barriers to creativity in business organizations.

Findings

Discriminant analysis results showed that Egyptians differ from British with respect to their attitudes towards organizational creativity barriers. t‐test procedure confirmed also that gender and age have significant effects on the attitudes towards creativity barriers.

Originality/value

This study has provided some insights into the factors associated with organizational creativity barriers in Egypt and the UK. The more is known of how future managers perceive creativity barriers, the more quickly and efficiently creativity can be stimulated.

Keywords

Citation

Mostafa, M. and El‐Masry, A. (2008), "Perceived barriers to organizational creativity", Cross Cultural Management: An International Journal, Vol. 15 No. 1, pp. 81-93. https://doi.org/10.1108/13527600810848845

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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