Patterns of feelings in face‐to‐face negotiation: a Sino‐Dutch pilot study
Cross Cultural Management: An International Journal
ISSN: 1352-7606
Article publication date: 1 September 2005
Abstract
We conducted a pilot study to compare the emotions experienced by Dutch and Chinese students during a face‐to‐face negotiation role play. Emotions play an important role in negotiations because they influence the behaviour and judgments of negotiators. The Data Printer case developed by Greenhalgh was used to examine the patterns of feelings that emerge during negotiations. One hundred and four participants (62 Chinese and 42 Dutch post graduate students) role‐played two different characters who were confronted with a payment dispute regarding the servicing of a defective printer. The results of the MANOVA and of the Factorial Analysis demonstrates that culture as a carrier of social values and norms did influence the emotional reactions of the people socialised in different cultural contexts. The paper concludes that in order to facilitate conflict resolution and interpersonal communication amongst protagonists in mono as well as in inter‐cultural negotiation context individuals should learn to manage their emotions constructively.
Keywords
Citation
Ulijn, J., Françoise Rutkowski, A., Kumar, R. and Zhu, Y. (2005), "Patterns of feelings in face‐to‐face negotiation: a Sino‐Dutch pilot study", Cross Cultural Management: An International Journal, Vol. 12 No. 3, pp. 103-118. https://doi.org/10.1108/13527600510798097
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited