The applicability of the Western model of task and contextual performance to the context of Thai and Western managers, professionals and consultants working together in Thailand is addressed in this research. The results show a clear difference in the factor structure of how Western and Thai managers perceive the importance of performance factors. Moreover, the task and contextual factor structure found for Western managers working in a Western culture did not hold for Westerners working within the Thai cultural environment. These findings provide evidence of adaptation by the Westerner to the Thai cultural environment, supporting the notion of crossvergence.
Fisher, G.B. and Härtel, C.E.J. (2004), "Evidence for crossvergence in the perception of task and contextual performance: a study of Western expatriates working in Thailand", Cross Cultural Management: An International Journal, Vol. 11 No. 2, pp. 3-15. https://doi.org/10.1108/13527600410797765
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