To read the full version of this content please select one of the options below:

Language management in multinational companies

Alan J. Feely (Aston Business School, Aston Triangle, Birmingham, B4 7NT, England)
Anne‐Wil Harzing (University of Melbourne, Department of Management, Faculty of Economics and Commerce, Parkville campus, Melbourne, Victoria 3010, Australia)

Cross Cultural Management: An International Journal

ISSN: 1352-7606

Article publication date: 1 June 2003

Abstract

The importance of language management in multinational companies has never been greater than today. Multinationals are becoming ever more conscious of the importance of global coordination as a source of competitive advantage, and language remains the ultimate barrier to aspirations of international harmonisation. The article reviews the solutions open to multinational companies in term of language management. Before that, however, it discusses the aforementioned trend to globalisation outlines the dimensions of the language barrier and illustrates its consequences.

Keywords

Citation

Feely, A.J. and Harzing, A. (2003), "Language management in multinational companies", Cross Cultural Management: An International Journal, Vol. 10 No. 2, pp. 37-52. https://doi.org/10.1108/13527600310797586

Publisher

:

MCB UP Ltd

Copyright © 2003, MCB UP Limited