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Individualism and collectivism: toward a strategy for testing measurement equivalence across culturally diverse groups

Ana Azevedo (Florida A&M University, School of Business and Industry, Tallahassee, Florida 32307, USA)
Ellen A. Drost (American University, Kogod School of Business, Department of International Business, Washington D.C. 20016, USA)
Michael R. Mullen (Florida Atlantic University, Reunbin O’ D. Askey Tower, 220 S.E. 2nd Avenue, Fort Lauderdale, Florida 33301, USA)

Cross Cultural Management: An International Journal

ISSN: 1352-7606

Article publication date: 1 March 2002

2021

Abstract

Examines critically the bulk of cross‐cultural research involving the constructs of individualism and collectivism. Highlights some of the main conceptual and methodological shortcomings in the use of these constructs and the need for refinement and synthesis in definition and measurement. Suggests a research strategy that integrates previous empirical findings in a theory‐driven approach. Proposes multiple group confirmatory factor analysis as a technique for confirming a 2‐2 factor structure for individualism and collectivism and for testing the equivalence of their measures across culturally diverse groups.

Keywords

Citation

Azevedo, A., Drost, E.A. and Mullen, M.R. (2002), "Individualism and collectivism: toward a strategy for testing measurement equivalence across culturally diverse groups", Cross Cultural Management: An International Journal, Vol. 9 No. 1, pp. 19-29. https://doi.org/10.1108/13527600210797325

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited

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