One of the most effective instruments in a CEO’s toolkit is a realistic, actionable strategic plan that is implemented effectively. Unfortunately, many companies spend millions of dollars on strategic plans that reside on bookshelves and never get opened. In addition to not being used, sometimes these plans represent great strategic thinking but aren’t aligned with customers’ critical problems, or they are so generic that any company’s name could be on the title page. Accordingly, it’s not surprising that companies haven’t implemented the plans they already have.
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