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People, power and profits: linking strategy to business growth

Deborah House (Deborah House (, a business and profitability strategist, is the founder and CEO of The Adare Group, a strategic profitability‐consulting firm with headquarters in the Chicago area. She is a frequent speaker and writer on topics that enable CEOs and business owners to dramatically increase their profitability and cash flow.)

Handbook of Business Strategy

ISSN: 1077-5730

Article publication date: 1 December 2004



One of the most effective instruments in a CEO’s toolkit is a realistic, actionable strategic plan that is implemented effectively. Unfortunately, many companies spend millions of dollars on strategic plans that reside on bookshelves and never get opened. In addition to not being used, sometimes these plans represent great strategic thinking but aren’t aligned with customers’ critical problems, or they are so generic that any company’s name could be on the title page. Accordingly, it’s not surprising that companies haven’t implemented the plans they already have.



House, D. (2004), "People, power and profits: linking strategy to business growth", Handbook of Business Strategy, Vol. 5 No. 1, pp. 257-261.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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