Thresholds of attention

Michael Utvich (President of Epsilon Interactive in Los Angeles. He is an award‐winning book author, business consultant and adjunct professor in interactive media and communications. His consulting practice focuses upon developing communications strategy, product/concept launch and applications for information technology. He has written seven books on electronic publishing and interactive media.)

Handbook of Business Strategy

ISSN: 1077-5730

Publication date: 1 December 2004


At the very heart of business strategy is the relationship between the company and its customer. The active core that allows the company to transmit its value to its customer is through communications. Communications are so fundamental an aspect of business that people sometimes even forget how important they really are. At every level, conveying the company’s information and messages is a critical factor of success, not only for the enterprise, but for each individual business function that drives the whole.



Utvich, M. (2004), "Thresholds of attention", Handbook of Business Strategy, Vol. 5 No. 1, pp. 103-110.

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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