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Build better decisions: strategies for reducing risk and avoiding surprises

Seena Sharp (Seena Sharp is president of Sharp Market Intelligence (, which she established in 1979 following a successful corporate career in New York City where she earned her masters degree in mathematics. SMI has developed techniques for identifying early warning signs of market change to provide Fortune 500 and smaller companies with logical information regarding opportunities and potential threats.)

Handbook of Business Strategy

ISSN: 1077-5730

Article publication date: 1 December 2004



Did you ever make a business decision without all the facts? Did you learn something after you implemented your decision that you would have changed had you known it sooner? If the answer to either question is “Yes”, chances are you lost money, time, morale and the competitive advantage. All of these could easily be avoided with business intelligence.



Sharp, S. (2004), "Build better decisions: strategies for reducing risk and avoiding surprises", Handbook of Business Strategy, Vol. 5 No. 1, pp. 125-132.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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