The future of eLearning

Jay Cross (Founder of Internet Time Group, Berkeley, California, USA)

On the Horizon

ISSN: 1074-8121

Publication date: 1 December 2004


Corporate CEOs are finally telling the truth when they say “People are our most important assets”. Intellectual capital has become the primary factor of production. To raise their “corporate IQ”, managers treat workers as if they were customers of learning. This article explores why people learn much more about their jobs in the coffee room than in the classroom. It hypothesizes that equipping people intellectually to prosper will become a corporate discipline every bit as important as marketing or finance. Web services will mark the advent of workflow learning in real‐time organizations.



Cross, J. (2004), "The future of eLearning", On the Horizon, Vol. 12 No. 4, pp. 151-157.

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Copyright © 2004, Emerald Group Publishing Limited

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