.com Meets .edu: How Business Schools Are Tapping Virtual Markets

Abstract

Highlights the growing trend towards e‐learning and the increased need for universities to accommodate the needs of a busy workforce who are engaged in lifelong learning. Considers the detail of who should own the content of the courses – faculty, the school or the e‐learning partner.

Citation

Weggen, C.C. (2000), ".com Meets .edu: How Business Schools Are Tapping Virtual Markets", On the Horizon, Vol. 8 No. 5, pp. 1-7. https://doi.org/10.1108/10748120010803537