Coloplast employees learn the secrets of Olympic success: Sport boosts the performance of marketing people

Abstract

Purpose

This paper aims to describe the policies that have helped UK medical‐device company Coloplast to earn a place in the Sunday Times list of the top 100 companies to work for.

Design/methodology/approach

The paper explains the reasons for the policies, the form they take and the results they are achieving.

Findings

The paper details a two‐day team‐building sports event for 112 sales and marketing staff; National Vocational Qualification training for distribution‐center employees; and policies on internal communications and benefits.

Practical implications

The paper reveals how, taken together, these policies have created a committed, loyal and happy workforce.

Social implications

The paper highlights initiatives that help to ensure that Coloplast employees – who liaise closely with patients using the company's dressing, catheters and other devices – feel proud to work for the business.

Originality/value

The paper reveals a number of successful human‐resource management initiatives at a medium‐size company.

Citation

(2012), "Coloplast employees learn the secrets of Olympic success: Sport boosts the performance of marketing people", Human Resource Management International Digest, Vol. 20 No. 5, pp. 35-37. https://doi.org/10.1108/09670731211249404