Clinton Cards Group turns jobs into careers: Retailer launches nationally accredited training program
Human Resource Management International Digest
ISSN: 0967-0734
Article publication date: 8 June 2010
Abstract
Purpose
Details how UK greetings‐card and gift retailer Clinton Cards Group has focused over the last three years on recognizing and building the skills of its employees through work‐based learning leading to nationally accredited qualifications.
Design/methodology/approach
Explains the reasons for the move, and the advantages of the new system for the company and individual employees.
Findings
Describes how the company enlisted the expertise of accredited awarding body EDI to map its bespoke in‐house training program with retail National Vocational Qualifications and the retail apprenticeship; Clinton Cards Group's retail diploma, NVQ and apprenticeship program now provide ongoing career‐development opportunities to thousands of staff at more than 800 stores.
Practical implications
Reveals that the firm's strengthened commitment to work‐based learning has helped to reduce employee turnover by 14 percent since 2007; around 85 percent of managers have more than three years' service, helping to create consistent, high‐quality customer service.
Social implications
Describes a scheme that is helping to put many people who began as temporary, part‐time employees on to the career ladder.
Originality/value
Reveals how one company is trying to dispel the idea that the retail industry simply provides part‐time work or a career stop‐gap.
Keywords
Citation
(2010), "Clinton Cards Group turns jobs into careers: Retailer launches nationally accredited training program", Human Resource Management International Digest, Vol. 18 No. 4, pp. 24-26. https://doi.org/10.1108/09670731011051513
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited