Leadership message helps Sharks to bite back: Change‐management experts work at Rugby Union club

Abstract

Purpose

This paper aims to examine how change‐management specialist SFL is improving the performance, on and off the pitch, of English Rugby Union club Sale Sharks.

Design/methodology/approach

Details the leadership message that is helping to achieve success for the team, supporters, sponsors, the community and shareholders.

Findings

Stresses the importance of sticking together, having courage and integrity, fostering a winning mentality, and combining humility and high performance.

Practical implications

Highlights the links between success on and off the field.

Originality/value

Describes how change‐management and leadership principles are being applied in a sporting context.

Citation

(2008), "Leadership message helps Sharks to bite back: Change‐management experts work at Rugby Union club", Human Resource Management International Digest, Vol. 16 No. 4, pp. 12-13. https://doi.org/10.1108/09670730810878411