Toshiba sparks a wave of innovation: New structures and incentives stimulate employee creativity

Abstract

Purpose

This article describes ways of encouraging employees to be more creative, and to contribute fresh ideas that can make and save money for the company.

Design/methodology/approach

Draws on information provided by the head of human resources at Toshiba Information Systems, the multinational's UK arm.

Findings

Reveals that an innovation programme introduced three years ago at Toshiba has saved the company almost £3 billion worldwide and more than £10 million at Toshiba Information Systems.

Practical implications

Presents six tips for unleashing employee creativity: take the mystery out of creativity; discover how individuals are creative; define challenges specifically; minimize fear of failure; take personal responsibility; and encourage active communication.

Originality/value

Suggests that structure and incentives are more important than brainstorming and away days. Cites six sigma and cross‐pollination in the context of innovation.

Citation

(2006), "Toshiba sparks a wave of innovation: New structures and incentives stimulate employee creativity", Human Resource Management International Digest, Vol. 14 No. 6, pp. 5-7. https://doi.org/10.1108/09670730610690286