DoCoMo creates new knowledge: Interaction of networked strategic communities

Abstract

Purpose

This article examines the role of knowledge management in the telecommunication industry.

Design/methodology/approach

Provides a case study on the creation of entirely new digital services for delivery over mobile telephones to the Japanese consumer market by the DoCoMo company, following the formation of a new organization directed by top management.

Findings

Points out that, by producing organizational capabilities as networked strategic communities, one can integrate the core competence of each strategic community, build a new business model, and create new knowledge in the form of successful new product and service development.

Practical implications

Shows that community leaders serve an important function in creating networked strategic companies.

Originality/value

Provides a new, practical viewpoint regarding the knowledge management and leadership theory of corporate innovation.

Citation

Beal, B. (2006), "DoCoMo creates new knowledge: Interaction of networked strategic communities", Human Resource Management International Digest, Vol. 14 No. 4, pp. 29-31. https://doi.org/10.1108/09670730610666373