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The crucial importance of employee engagement

Charles Woodruffe (Managing Director of Human Assets, London. He can be contacted at:

Human Resource Management International Digest

ISSN: 0967-0734

Article publication date: 1 January 2006




The purpose of this paper is to advance the view that having employees who are thoroughly motivated and truly engaged is the most powerful competitive weapon an organization can enjoy, and to offer advice on how to achieve this condition.


The paper highlights the importance of 14 non‐financial ways of engaging the employee, and offers a ten‐point plan for achieving them.

Practical implications

The paper shows that engaging talented people needs to be a top organizational priority because they are by definition precious possessions who are particularly likely to find another job if they do not feel that their current one is giving them satisfaction, purpose and sense of self‐worth.


The paper argues that companies are most likely to be successful when their employees provide large amounts of discretionary effort.



Woodruffe, C. (2006), "The crucial importance of employee engagement", Human Resource Management International Digest, Vol. 14 No. 1, pp. 3-5.



Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

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