Spectacular success for D&A training program: Sales rise and employee turnover falls by 20 percent

Abstract

Purpose

Describes how two UK organizations – Dollond & Aitchison (D&A) opticians and Winfield Transport – significantly reduced employee turnover through training programs that won national training awards.

Design/methodology/approach

Contains information from D&A's head of training and development, Jeanette Clarke, and Winfield Transport owner Warren Winfield.

Findings

Demonstrates that D&A increased sales and reduced staff turnover by 20 percent by retraining and re‐grading its sales assistants, while Winfield Transport cut annual staff turnover from 35 percent to 12 percent through driving and safety‐training programs.

Practical implications

Helps human resource specialists and trainers to make a stronger case for spending money on training.

Originality/value

Highlights other benefits of the training programs, including, in the case of D&A, greater job satisfaction, and in the case of Winfield Transport, safer driving, higher fuel economy, reduced CO2 emissions and lower insurance costs.

Citation

(2005), "Spectacular success for D&A training program: Sales rise and employee turnover falls by 20 percent", Human Resource Management International Digest, Vol. 13 No. 6, pp. 27-29. https://doi.org/10.1108/09670730510619295