Corporate renewal through lean design
Abstract
Chrysler and Renault have successfully implemented dedicated multifunctional platform design teams, with impressive results. Ford and Nissan found it difficult to do so with strong functional departments. All activities that do not add value need to be eliminated and a new form of leadership introduced, accompanied by new planning and costing systems. Slimmed down functions have a new role and engineers need new horizontal career paths, alternating between functions and teams. Toyota′s recent progress warns of the need to cut costs dramatically – led by design and engineering.
Keywords
Citation
Jones, D.T. (1995), "Corporate renewal through lean design", World Class Design to Manufacture, Vol. 2 No. 2, pp. 6-9. https://doi.org/10.1108/09642369310081882
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited