Winning Strategies for Product Development
Gregg Tong
(Management Roundtable Inc., First Annual APEX Conference on Product Development Excellence, any of the eight winning APEX teams, or to receive a copy of the applications and guidelines for the 1995 APEX awards (a similar programme for Europe is currently under development), please contact Gregg Tong, Management Roundtable, 1050 Commonwealth Avenue, Boston, MA 02215. Tel: (617) 232 8080; Fax: (617) 232 0879.)
2032
Abstract
Presents the winning product development teams from the 1994 American Product Excellence (APEX) Awards. Describes the secrets of success which includes taking time to understand customer needs and being “right‐to‐market” instead of “first‐to‐market”. An overall award was presented to the team that developed the IBM Thinkpad series of mobile computers.
Keywords
Citation
Tong, G. (1994), "Winning Strategies for Product Development", World Class Design to Manufacture, Vol. 1 No. 6, pp. 44-46. https://doi.org/10.1108/09642369210071343
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited