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Upstream Thinking in Management

Martin Wood (Director of the West Yorkshire‐based Consultancy Zero Hold. He may be contacted on 0535 635812.)

Management Development Review

ISSN: 0962-2519

Article publication date: 1 August 1994

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Abstract

Draws attention to the need for managers to re‐examine the dominant world view paradigm within which managing currently takes place. Uses the analogy of a salmon struggling up river to show management today as an uncertain journey from the narrow convergence of the paradigm downstream to the open divergence which is upstream, culminating in the birth of new perspectives and fresh ideas. Represents upstream thinking as a process of continual change which organizations must embrace, otherwise organizational performance will remain limited.

Keywords

Citation

Wood, M. (1994), "Upstream Thinking in Management", Management Development Review, Vol. 7 No. 4, pp. 3-4. https://doi.org/10.1108/09622519410065028

Publisher

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MCB UP Ltd

Copyright © 1994, MCB UP Limited

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