An integrated CEIS underpinned by heterogeneous database management technology is an ambitious effort to integrate the information processing work of an entire organization. In an organization which is large, decentralized and dynamic, problems of linking widely differing data‐oriented functional area information systems become apparent. A key feature becomes the means of facilitating the creation, manipulation and dissemination of the social and technical knowledge necessary for the CE participants to work together within the operating policies, procedures and standards of the organization. The real benefits of a CEIS supported by heterogeneous database technology will be derived from its constructive combination with the host organization and whether people understand and effectively exploit the information they are receiving in the form of new ideas to be expressed in terms of innovative product development.
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