The Role of a Target Nation′s Logistical Friendliness

Abstract

International marketing practices cannot be successful without a well‐run logistics system. Because a country′s logistical “friendliness” or logistical “unfriendliness” can have a profound impact on the efficiency of cross‐border trade, one of the most important decisions in international trade involves which country(ies) to serve. Reports on a study of US exporters designed to learn about logistically friendly and logistically unfriendly countries. Logistical friendliness is important information in the development of a four‐step process for managing international logistics systems.

Citation

Murphy, P.R. (1993), "The Role of a Target Nation′s Logistical Friendliness", Logistics Information Management, Vol. 6 No. 3, pp. 15-19. https://doi.org/10.1108/09576059310038824