Constituent market orientation and ownership of virtual marketplaces
Abstract
This paper applies new empirically‐based knowledge in the area of constituent market orientation to a seven‐element taxonometric model of virtual organisation. The most effective distribution of resources and management attention in the development of combinations of real and virtual business solutions is identified for each of the seven alternative configurations. The paper concludes with a list of key concepts that offer owners and managers of virtual organisations analytically based heuristics founded on cross‐sectoral empirical research.
Keywords
Citation
Love, T. and Tellefsen, B. (2003), "Constituent market orientation and ownership of virtual marketplaces", Logistics Information Management, Vol. 16 No. 1, pp. 8-17. https://doi.org/10.1108/09576050310453697
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited