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Improving competitiveness of ready‐to‐assemble manufacturers through information technology

Tom Bramorski (Tom Bramorski is Professor of Management in the Management Department, University of Wisconsin‐Whitewater, Wisconsin, USA.)
Manu Madan (Manu Madan is Professor of Management in the Management Department, University of Wisconsin‐Whitewater, Wisconsin, USA.)
Jaideep Motwani (Jaideep Motwani is Associate Professor in the Department of Management, Grand Valley State University, Grand Rapids, Michigan, USA.)
R.P. Sundarraj (R.P. Sundarraj is Associate Professor in the Graduate School of Management, Clark University, Worcester, Massachusetts, USA.)

Logistics Information Management

ISSN: 0957-6053

Article publication date: 1 August 2000

Abstract

Price has traditionally been the order‐winning criterion for ready‐to‐assemble (RTA) products such as furniture, bicycles, kit models, etc. In order to be able to compete in today’s demanding RTA market, manufacturers must increasingly emphasize quality, not price, as the order‐winning criterion. On the other hand, the order winners for external customers are time‐based – speed of delivery and flexibility. In this paper, we discuss the dimensions of RTA products’ quality. In addition, we discuss changes in business processes, information flow and information technology necessary to effectively improve the competitiveness of RTA manufacturers.

Keywords

Citation

Bramorski, T., Madan, M., Motwani, J. and Sundarraj, R.P. (2000), "Improving competitiveness of ready‐to‐assemble manufacturers through information technology", Logistics Information Management, Vol. 13 No. 4, pp. 201-209. https://doi.org/10.1108/09576050010340820

Publisher

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MCB UP Ltd

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