How to get your approval into print
Linda Campbell
(Director and General Manager of Lloyd’s Register Quality Assurance, Croydon, UK.)
243
Abstract
Once ISO 9000 has been achieved, it is important that customers and potential customers should be aware of this. The best way to do this is to get it into print. Lloyd’s Register Quality Assurance (LRQA) has produced a guide to achieving maximum and cost‐effective press coverage. Discusses the best presentation format, and advises about photographic material and how to target the most appropriate publications.
Keywords
Citation
Campbell, L. (1995), "How to get your approval into print", The TQM Magazine, Vol. 7 No. 1, pp. 50-53. https://doi.org/10.1108/09544789510076933
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited