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Cultural Adventures and Dangerous Liaisons

Executive Development

ISSN: 0953-3230

Publication date: 1 March 1992

Abstract

States that international companies must consider the cultural differences between countries or risk serious and expensive problems. Uses real‐life examples to examine mis‐understanding and failed communication in global business. Describes how such problems can be identified and anticipated. Observes that many companies now accept the need for intercultural management as a fact of life.

Keywords

Citation

Raynaud, M. and Perkins, J. (1992), "Cultural Adventures and Dangerous Liaisons", Executive Development, Vol. 5 No. 1. https://doi.org/10.1108/09533239210008357

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited