Cultural Adventures and Dangerous Liaisons
Article publication date: 1 March 1992
States that international companies must consider the cultural differences between countries or risk serious and expensive problems. Uses real‐life examples to examine mis‐understanding and failed communication in global business. Describes how such problems can be identified and anticipated. Observes that many companies now accept the need for intercultural management as a fact of life.
Raynaud, M. and Perkins, J. (1992), "Cultural Adventures and Dangerous Liaisons", Executive Development, Vol. 5 No. 1. https://doi.org/10.1108/09533239210008357
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