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Advertising Handbook

Christine D. Reid (Manager, Business Information Service, University of Strathclyde Graduate School of Business, Glasgow, UK)

Reference Reviews

ISSN: 0950-4125

Article publication date: 1 February 2003

Downloads

1330

Keywords

Advertising

Citation

Reid, C.D. (2003), "Advertising Handbook", Reference Reviews, Vol. 17 No. 2, pp. 19-19. https://doi.org/10.1108/09504120310461617

Publisher

:

Emerald Group Publishing Limited

Copyright © 2003, MCB UP Limited

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