Beating stress and preventing burnout

Barbara Kaufman (President of ROI Consulting Group, Inc. in Rancho Mirage, California. She can be reached at (760) 324‐3271, E‐mail or

Handbook of Business Strategy

ISSN: 1077-5730

Publication date: 1 December 2005


Fueled by the relentless pressures of the 24/7 work schedule, globalization, large‐scale initiatives and scarce resources, leaders today are experiencing more and more stress, fatigue and total burnout. At the same time, few leaders have learned the important lessons about addressing inherent stressors. Instead, leaders often choose to continue pursuing a pace that ultimately negatively affects both their work and personal lives. In fact, it is rare for leaders to stop their fast‐paced cycles, reflect on the goals and strategies they are creating and recognize the need to step back and use their change agent skills to improve their own work environment. Leaders can harness their strengths as strategic thinkers and risk‐takers in an effort to create a healthier and more effective balance. This article discusses the ways to do that through recognizing the causes, unlearning bad habits and recommitting to a more balanced life for themselves and their co‐workers. Campbell Soups CEO, among others, is cited as one good example.



Kaufman, B. (2005), "Beating stress and preventing burnout", Handbook of Business Strategy, Vol. 6 No. 1, pp. 171-175.

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Copyright © 2005, Emerald Group Publishing Limited

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