Cognitive Centres: technology for designing the future

Peter Ototsky (Keldysh Institute of Applied Mathematics, Russian Academy of Sciences, Moscow, Russia)
Sergey Manenkov (Keldysh Institute of Applied Mathematics, Russian Academy of Sciences, Moscow, Russia)


ISSN: 0368-492X

Publication date: 3 May 2011



The purpose of this paper is to introduce and conceptualize the topic of Cognitive Centres. It emphasizes the importance of complexity management and cognitive technologies in management practice.


It elaborates the relevance of different types of models for management: Stafford Beer's operations room, viable system model, subject‐object and subject‐subject management models, expert‐based mathematical modelling and computational experiment, organizational‐activity games theory and cybernetic (Viplan) methodology.


The paper suggests models and approaches for strategic management. It shows the inadequacy of a subject‐object management model for industrial or regional governance. It integrates a communicative management approach, complexity management methods, the USSR's Gosplan experience of long‐term planning, the Keldysh Institute of Applied Mathematics experience of modelling extremely complex systems and modern cognitive and information technologies into the concept of a Cognitive Centre.

Practical implications

Cognitive Centres can enhance the adaptation and viability of a large network of small organizations: public enterprises, business and not‐for‐profit regional industries. The paper describes two cases of practical implementation.


The paper contributes to research on management models that integrates cybernetics, cognitive technologies and computational experiments.



Ototsky, P. and Manenkov, S. (2011), "Cognitive Centres: technology for designing the future", Kybernetes, Vol. 40 No. 3/4, pp. 528-535.

Download as .RIS



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.