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E‐learning in the corporate university

Gill Homan (HRM and OB Group, Manchester Metropolitan University Business School, Manchester, UK)
Allan Macpherson (HRM and OB Group, Manchester Metropolitan University Business School, Manchester, UK)

Journal of European Industrial Training

ISSN: 0309-0590

Article publication date: 1 January 2005

5553

Abstract

Purpose

To explore the development of e‐learning within the context of corporate universities with the aim of informing the debate on e‐learning and establishing key areas of concern for emerging corporate universities.

Design/methodology/approach

Three case reviews of large leading edge organizations in different sectors.

Findings

Whilst e‐learning has potential, its success is significantly limited by context which influences the degree of sophistication and integration of e‐learning and its ability to contribute to the corporate university learning processes and outcomes.

Research limitations/implications

Further research is required on both the learner experience and in the wider evaluation of learning outcomes beyond simple statistical evaluation of participation.

Practical implications

Key areas of difficulty are identified as: the focus on generic e‐learning solutions; the barrier imposed by the base technology level of the organization; the overriding concern for ROI at the expense of learner experiences; and the extent to which pedagogical possibilities are not fully exploited.

Originality/value

Raises the often overlooked issues of pedagogy and learner response to e‐learning as inhibitors to the contribution that e‐learning can make to the corporate university.

Keywords

Citation

Homan, G. and Macpherson, A. (2005), "E‐learning in the corporate university", Journal of European Industrial Training, Vol. 29 No. 1, pp. 75-90. https://doi.org/10.1108/03090590510576226

Publisher

:

Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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