The author, appointed University Librarian in 1999, saw that the library was not fulfilling its potential from the perspectives of congenial environment and student awareness. She used student marketing projects to examine perceptions of the Patrick Power Library, and develop ways of raising its profile within the university community. The tired‐looking building, a product of the 1970s, undermined the quality of staff and services. She used the information gathered through the projects to enhance services as well as make the library a more welcoming and vibrant space to attract students, without a major infusion of funds. This article charts the development of the library over a two‐year period.
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