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BSQ strategic formulation framework: A hybrid of balanced scorecard, SWOT analysis and quality function deployment

Y.K. Ip (Asia International Open University (Macau), Hong Kong, People’s Republic of China)
L.C. Koo (Asia International Open University (Macau), Hong Kong, People’s Republic of China)

Managerial Auditing Journal

ISSN: 0268-6902

Article publication date: 1 May 2004

9801

Abstract

The hybrid of the balanced scorecard, SWOT analysis and quality function deployment creates a pragmatic approach for managerial and consultant practitioners to translate vague strategy into action. Sun Tzu's Art of War is further incorporated to develop a more structured strategic formulation framework. Nevertheless, many modern practitioners are, in fact, unfamiliar with this profound principle of strategy that was written some 2,400 years back. Despite the establishment of a theoretical framework, so far there have not been many published papers about the pragmatic implementation and holistic strategy development. Thus, a case study, in the form of a strategy workshop of a professional institute in Hong Kong, has been used to delineate the aforesaid translation of strategy.

Keywords

Citation

Ip, Y.K. and Koo, L.C. (2004), "BSQ strategic formulation framework: A hybrid of balanced scorecard, SWOT analysis and quality function deployment", Managerial Auditing Journal, Vol. 19 No. 4, pp. 533-543. https://doi.org/10.1108/02686900410530538

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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