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The implications of intellectual property law for the auditing and protection of national and international brands: Part III. Brands in Europe

Matthew James Elsmore (Freelance Firm Worker, Lecturer in Law, IP/IT Consultant)

Managerial Auditing Journal

ISSN: 0268-6902

Article publication date: 1 July 2000

Abstract

As the third part of an article, this explores and reviews current trans‐national protection for brands in Europe. How have the recent European trade mark reforms impacted on the whole area? Looks at a pan‐European strategy which benefits the large players. Linguistic and cultural differences still affect the behaviour of the European consumer. Future applicants of a CTM need to understand these implications in order to follow a cost‐effective and practical means to safeguard their brands.

Keywords

Citation

Elsmore, M.J. (2000), "The implications of intellectual property law for the auditing and protection of national and international brands: Part III. Brands in Europe", Managerial Auditing Journal, Vol. 15 No. 5, pp. 209-227. https://doi.org/10.1108/02686900010339337

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited