The good, the bad and the ugly – what does your office say about your company?
Zuilmah Wallis
(Marketing Director of Design
Consultancy, Fitch, London.)
644
Abstract
Offers guidance in achieving the right design for corporate headquarters, on the basis that this can act as a highly effective sales tool. Identifies values and what sort of image the company needs to communicate to its public. Suggests that intelligent design solution must make these values real in a practical way through colour, lighting and furniture schemes for instance.
Keywords
Citation
Wallis, Z. (1995), "The good, the bad and the ugly – what does your office say about your company?", Facilities, Vol. 13 No. 2, pp. 26-27. https://doi.org/10.1108/02632779510795403
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited