MARKETING PUBLIC LIBRARY SERVICES – OPPORTUNITIES FOR CHANGE
Abstract
Analyses marketing strategies relevant to public library managers at a time of change in the reviewing of public library services with reference to a material questionnaire and case‐study investigation of public library and leisure services marketing. Targeting and the role of marketing in library services were of particular concern.
Keywords
Citation
Kinnell, M. and MacDougall, J. (1992), "MARKETING PUBLIC LIBRARY SERVICES – OPPORTUNITIES FOR CHANGE", Library Management, Vol. 13 No. 4, pp. 22-32. https://doi.org/10.1108/01435129210016609
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited