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Would you like chips with that?: consumer perspectives of RFID

Rusty L. Juban (Full‐time faculty member at Southeastern Louisiana University)
David C. Wyld (Louis H. Mayfield Professor of Management at Southeastern Louisiana University in Hammond, Louisiana)

Management Research News

ISSN: 0140-9174

Article publication date: 1 November 2004

Abstract

Addresses consumer perspectives of Radio Frequency Identification (RFID). States that some consumers put up barriers against new technology, while others welcome innovations. Idengtifies that market leaders can pretty much use this technology as they wish, meaning boom time for consumer product firms and pain for privacy advocates.

Keywords

Citation

Juban, R.L. and Wyld, D.C. (2004), "Would you like chips with that?: consumer perspectives of RFID", Management Research News, Vol. 27 No. 11/12, pp. 29-44. https://doi.org/10.1108/01409170410784653

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited