To read this content please select one of the options below:

Would you like chips with that?: consumer perspectives of RFID

Rusty L. Juban (Full‐time faculty member at Southeastern Louisiana University)
David C. Wyld (Louis H. Mayfield Professor of Management at Southeastern Louisiana University in Hammond, Louisiana)

Management Research News

ISSN: 0140-9174

Article publication date: 1 November 2004



Addresses consumer perspectives of Radio Frequency Identification (RFID). States that some consumers put up barriers against new technology, while others welcome innovations. Idengtifies that market leaders can pretty much use this technology as they wish, meaning boom time for consumer product firms and pain for privacy advocates.



Juban, R.L. and Wyld, D.C. (2004), "Would you like chips with that?: consumer perspectives of RFID", Management Research News, Vol. 27 No. 11/12, pp. 29-44.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

Related articles