Would you like chips with that?: consumer perspectives of RFID
Article publication date: 1 November 2004
Addresses consumer perspectives of Radio Frequency Identification (RFID). States that some consumers put up barriers against new technology, while others welcome innovations. Idengtifies that market leaders can pretty much use this technology as they wish, meaning boom time for consumer product firms and pain for privacy advocates.
Juban, R.L. and Wyld, D.C. (2004), "Would you like chips with that?: consumer perspectives of RFID", Management Research News, Vol. 27 No. 11/12, pp. 29-44. https://doi.org/10.1108/01409170410784653
Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited