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Effective franchise management

Management Research News

ISSN: 0140-9174

Article publication date: 1 April 2004



States that franchising has grown into a dynamic and mature business activity, with varying types of public recognition. Looks at what types of franchise are available and gives eight arguments to advance prospective franchisees in their decision. Sums up that there are two key aspects in the franchise management: which are keep the good relationship between franchisor and franchisee; and managing day‐to‐day franchise operations successfully.



Luangsuvimol, T. and Kleiner, B.H. (2004), "Effective franchise management", Management Research News, Vol. 27 No. 4/5, pp. 63-71.



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Copyright © 2004, Emerald Group Publishing Limited

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