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Effective franchise management

Management Research News

ISSN: 0140-9174

Article publication date: 1 April 2004

Abstract

States that franchising has grown into a dynamic and mature business activity, with varying types of public recognition. Looks at what types of franchise are available and gives eight arguments to advance prospective franchisees in their decision. Sums up that there are two key aspects in the franchise management: which are keep the good relationship between franchisor and franchisee; and managing day‐to‐day franchise operations successfully.

Keywords

Citation

Luangsuvimol, T. and Kleiner, B.H. (2004), "Effective franchise management", Management Research News, Vol. 27 No. 4/5, pp. 63-71. https://doi.org/10.1108/01409170410784482

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited