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Technology and its impact on polychronic tome use: a research plan

Sharon Keating (School of Marketing, Curtin Business School, Curtin University of Technology, GPO Box U1987, Perth 6845, Western Australia)
Marie Murgolo‐Poore (School of Marketing, Curtin Business School, Curtin University of Technology, GPO Box U1987, Perth 6845, Western Australia)

Management Research News

ISSN: 0140-9174

Article publication date: 1 June 2001

328

Abstract

Defines polychronic time as the consumer’s ability to do a number of things at once and explains that it has been studied by researchers in an attempt to understand how individuals regard new products and services and their potential to save time or enhance polychronicity. Examines the literature on this subject with particular reference to Internet marketing. Generates a number of hypotheses for future research.

Keywords

Citation

Keating, S. and Murgolo‐Poore, M. (2001), "Technology and its impact on polychronic tome use: a research plan", Management Research News, Vol. 24 No. 6/7, pp. 1-16. https://doi.org/10.1108/01409170110782892

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MCB UP Ltd

Copyright © 2001, MCB UP Limited

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